Loan expert urges greater customer focus
The loans market has only itself to blame for any bad publicity, according to a leading provider.
According to Ian Barber, spokesman for loans company First Plus: 'The bottom line is that the media will reflect how customers feel.'
'As such, it is sensible to ensure our customers are happy,' he adds, explaining that any negative mood quickly translates into a news story.
Mr Barber says that the key component to a successful loan deal will be clarity, so that the customer knows exactly what level of payment they are required to part with.
Providers should be 'careful to make sure that people understand the risks and that they get the balance right' and customers failing to get this sort of treatment should look elsewhere for a better deal, he claims.
Consumers can find out the inside information on the British loans market by looking online. | 
